Google Analytics is a web analytics solution, which once embedded on your website, campaign site, or social channel will allow you to track and then segment traffic.
Google Analytics provides Inquisition with a web analytics tool which is purpose built for experimental design, and forensic reports - we use it to test the efficacy of our advertising campaigns, reception to the copy we've created, and to assess whether our work changes behaviour or generates sales.

Our team can help you to use Google Analytics more effectively:

• Setup, and track your campaign, website, or social channels
• Extract the right data from Google Analytics reports, to ensure that business decisions made are supported by accurate, and relevant information
• Identify, and then measure key performance indicators which speak to your business goals
• Track advertising spend, and efficacy
• Analyse Analytics reports on your behalf to ensure that you're able to assess which ads, keywords, and referral partners are generating traffic, conversions and social engagement and which are not
• Segment and profile website users using Google Analytics, based on psychographic and demographic data profiles

Accurate data, user profiling and through behavioural analysis wil allow you to identify opportunities, expose weaknesses and track your campaign spend.