The role of community manager (CM) is relatively new and is continuously evolving as the social landscape changes. As it stands right now, this role entails managing online communities, steering conversations, creating talkability around products/services, listening in on the community and acting on this information.
More often than not, CMs are also responsible for communication strategy and implementation on these social platforms. This is not a junior role or, at least, it cannot...
25% of Twitter's current user base post their tweets using Twitter's native interface. 75% of Twitter's users make use of applications to interact with brands, friends and foe. So is Twitter's recent introduction of Twitter Brand Pages a waste of time? Not if Twitter has anything to do with it!
Twitter's development team fiddled a lot...
In business, there is a general and rather distinct disconnect between how we speak to our clients and colleagues and how we communicate electronically. I'm a classic example of it, and it's starting to bother me.
I've always been peripherally aware that how I explain something in person to a client is quite different from how I explain it in an email, but it's only since working in Thailand that it's become glaringly obvious. Dealing everyday as I do with Thai, Swiss, French, German...
I've tried to work in a typical office setup. I've paced corridors, peeked over cubicles and endured the dance, trance and R&B being streamed over the communal sound system. I've not fit in - I distract, am easily distracted and tend to disrupt colleagues with shrieks of excitement at the discovery of a novel this-or-that online. So for a year now I've worked virtually, with virtual teams, from coffee shoppes and my home office. My digital nomadism is about to come to an end and I'm very...
Recent Comments
Francois
5 weeks 6 days agoThanks for your reply. I think there is much companies can learn from social media specialists....
Palesa Sibeko
5 weeks 6 days ago@Aasia As with any other job that is as dynamic as community management, there is always the...
Francois
5 weeks 6 days agoYou mention that the CM needs to have a deep understanding of the company's values, goals, share...
Aasia
6 weeks 2 days agoI fully agree with your sentiment. The role of a CM is very much an experienced position and...
Rian
13 weeks 3 days agoGood article, thanks Wil. I see distance learning in the SA context particularly important on...