The role of community manager (CM) is relatively new and is continuously evolving as the social landscape changes. As it stands right now, this role entails managing online communities, steering...
25% of Twitter's current user base post their tweets using Twitter's native interface. 75% of Twitter's users make use of applications to interact with brands, friends and foe. So is Twitter's recent...
Simba Baked, a new baked Simba chip brand, wanted to connect with mothers of young children to a) inform them of the new range b) encourage fans to submit lyrics to the Simba Baked lyric challenge and c) to share daily tips with mothers about keeping their kids healthy. A Simba Baked Facebook Page acted as the hub for all campaign activity. The page played host to a competition form, favourite-flavour voting tab, SMS competition info page and content produced under the guidance of Inquisition.